Objective: Increase Visits
Rebrand and launch new marketing strategy to increase Sonrava Health’s customer visits through “Chew On” initiative.
“Chew On” Marketing with insights lead to over 4 million patient visits annually across 21 states (3x growth). Review highlights of campaign below.
Sonrava Health Brands Supported:
Western Dental, Brident Dental & Orthodontics, Vital Smiles, LooksBrite Eye Centers, & DentalWorks
Engaged in deep study to understand audience, competition, and culture (existing patients, team members, leadership, market, competition… with annual updates to ensure target is on track)
Developed “Chew On” brand position, style, and content personality
Developed value-proposition based on demographics, needs, consumer behavior
Identified audience preferences and their omni-channels (paid and earned media opportunities digitally and traditional print & local marketing)
Built strategic plan, budgeting, and execution
Data modeled successes to find more “look-a-like” contacts
Ensured automated tracking and KPIs were accurately reported
Adjusted plan and tactics based on KPIs (A/B Testing)
Refreshed and updated: content, media channels, geographical and digital reach, and offers for continuous growth
Chew On Ad:
Brand style example
Affordable low payment offer on higher priced treatments increased commitments for uncovered and cash paid services by 30%
Video Ad with various shortened versions on: Digital Programatic TV (including YouTube, OTT, and Social, Search)
Western Dental "Chew On" Video Ad
