Goal: Increase Dental Implant Leads

Artificial Teeth” and low payment campaign leads to 7X more responses and smile-worthy opportunities. Review campaign details below.

Western Dental Implant Campaign Strategy:

  1. With profiled consumer targets, reshaped messaging and offer

  2. Created series of campaigns targeting youthful adults in preferred channels

  3. Modeled data of successes to find more “look-a-like” opportunities

  4. Mined existing patients with new value-driven offers

  5. Built in-office case-acceptance tools

  6. Built marketing and communication plan with media mix

  7. Ensured automated tracking and KPIs were accurately reported

  8. Adjusted plan and tactics based on KPIs (A/B Testing)

  9. Refreshed and updated: content, media channels, geographical and digital reach, and offers for continuous growth

Artificial Teeth Ad Generated 350k+ Views vs Alternate at 50k+ Views:

  • Targeting youthful adults (female decision maker for healthcare needs)

  • Low monthly payment offer for a high cost advance treatment

  • Simple video ad made with stock footage was made available on YouTube and various social sites when the campaign was active (A/B tested both videos)

Artificial Teeth Secured with Dental Implants Video

  • Dental Implants - keeping laughers laughing
  • Western Dental - Dental Implants