Goal: Increase Dental Implant Leads
“Artificial Teeth” and low payment campaign leads to 7X more responses and smile-worthy opportunities. Review campaign details below.
Western Dental Implant Campaign Strategy:
With profiled consumer targets, reshaped messaging and offer
Created series of campaigns targeting youthful adults in preferred channels
Modeled data of successes to find more “look-a-like” opportunities
Mined existing patients with new value-driven offers
Built in-office case-acceptance tools
Built marketing and communication plan with media mix
Ensured automated tracking and KPIs were accurately reported
Adjusted plan and tactics based on KPIs (A/B Testing)
Refreshed and updated: content, media channels, geographical and digital reach, and offers for continuous growth
Artificial Teeth Ad Generated 350k+ Views vs Alternate at 50k+ Views:
Targeting youthful adults (female decision maker for healthcare needs)
Low monthly payment offer for a high cost advance treatment
Simple video ad made with stock footage was made available on YouTube and various social sites when the campaign was active (A/B tested both videos)