Objective: Rebrand & Launch Product as an Environmental Solution
Rebrand and launch new marketing strategy of plastic bags as an environmental reusable solution.
Product evolved into a green solution, reaching new industries and growing 3X more revenue, while truly helping the environment. Review highlights of how we did it below.
Command Packaging’s Strategy:
Rebranded the product with environmental features and government law requirements
Developed PR opportunities with local political and environmental leaders
Showcased product features with media, industry partners, and environmental stewards
Applied and received environmental government sponsored certifications
Increased online presence, including expanding RestaurantBags.com focused on targeting restaurant owners and retailers
Increased awareness with national retailers and restaurants, winning commitments from: Nordstroms, The Cheesecake Factory, McDonalds, Jack in the Box, Vans…
Entered grocery (consumer packaged goods) industry, winning opportunities from: Sprouts, Amazon, Albertsons, Stator Bros, Target, Mothers…
Built marketing and communication plan with media mix focused on organic growth
Developed educational program for national accounts needing internal team alignment on environmental initiatives
Ensured automated tracking and KPIs were accurately reported
Adjusted plan and tactics based on KPIs (A/B Testing)
Refreshed and updated: content, media channels, geographical and digital reach, and offers for continuous growth
Product Videos:
Environmental features highlighted
Holistic program to fill packaging and environmental business needs
Educational program trains and aligns team members to environmental message
Command's Animated Environmental Reusable Bag Solution
Command's Reusable Bag Solution Spotlight
