Highlight of Works
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Led marketing, communication, branding, advertising strategy, plan and budget. Gained 3X Growth within 3 years across 21 states through:
Mined data insights on target audience
Rebranded campaigns built from demographic preferences
Earned and paid media on channel preferences
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Rebranded and repositioned brand as an environmental, reusable and recycled carryout bag. Generated 3x growth within first year of launch.
National clients supported: Sprouts, Nordstroms, The Cheesecake Factory, McDonalds, Vans, Amazon, Target...
Updated material content to meet reusable, environmental packaging laws for retailers
Rebranded product as an environmental, reusable, recycled bag solution
Illustrated how product saves trees, water, and waste scientifically through an environmental calculator. Developed educational and PR opportunity with local political figures and NGOs to win emotional environmental concerns while addressing business needs
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Developed and launched brand, marketing and communication plan. Achieved 50% more orthodontic starts within first two months of pilot launch across 200 dental offices in California through:
Successful pricing strategy of low monthly payment model
Launched social and search channels
Data mined existing clients for new opportunities
With wins, modeled ROI audience to find more "look-a-like" wins
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Developed and launched new Periodontal Treatment Kit brand. Raised over $3 million revenue within first month of pilot launch.
Partnered with dentists and hygienists to target in office
Created an online subscription portal for continuous, automated product fulfillment and repeat purchases
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Supported growth from a few thousand dollars of revenue to multi-millions within a short few years of launch.
Rebranded and partnered with national retail brands and the largest industry associations
Owned every profitable organic key search words
Targeted small to mid-size restaurants and retailers with trial sample and winning value-proposition, "With 10 cents a bag, create your own Walking Billboard" campaign
National Clients Supported
With nearly two decades of experience in marketing, communications, branding, product development and advertising (both paid and earned media), we have supported the healthcare, consumer packaged goods (CPG), restaurant, retail, and SaaS e-commerce businesses.
Let’s Connect
Interested in working together? Please provide your information and we will be in touch shortly. We can’t wait to hear from you!
Julieun Kawasaki
Head of Marketing, Brand, and Growth